Professional

I am the President and Sole Owner of System X Designs, a web-development and online marketing agency that specializes in process optimization, e-commerce, web/app development, and search engine optimization (SEO). System X Designs started as a side business for me in 2007 as a business that build simple websites for smaller businesses. During the decade that followed, we grew our skills and our clients to new levels. Since then we have worked with organizations worth hundreds of millions of dollars and have been involved in projects ranging from "quick successes" to extremely complex. We specialize in finding applicable business solutions pertaining to company goals and integrating online solutions to help reach those goals. We have a specific focus an expertise in Content Management Systems and E-Commerce platforms.

Print Direction, Inc (05/15 - 12/17)

To understand the accomplishments at Print Direction, one must first understand that printing is truly a commodity. If you aren't producing items at a lower cost than your competitor, the account will almost always follow the cost savings. It was my aim to correct this trend in a few core ways:

Reduce the cost of operations by reducing or eliminating inefficiency within the production process
Offer the clients something other than just a cost savings on printed goods, allowing them to save money or effectively scale projects without additional costs
- This became a software offering that we developed internally and offered to the clients for their Marketing departments to use

In order to accomplish this, the following achievements had to be met:

Lead development group in building out a software solution that revolutionized the internal processes for data management on complex printing campaigns
Serve as the primary contact for many key customers and oversaw all of the software solutions that prevented the accounts from leaving
Present our custom solutions to the highest levels of the client companies (CEOs, VPs, Board Members, etc.)
Implement the software solutions at each client, assisting in profiling their multi-unit locations

Print Direction was purchased by another print company out of California. Since my other business (System X Designs) that was truly more of my passion and already successful, I chose to not go with the new company and instead focus on expanding my book of business. Since that time I have focused on developing SaaS products and systems that allow my agency to operate extremely efficiently and effectively.

Maytronics US, Inc. (01/14 - 05/15)

As the Director of Marketing, I was responsible for overhauling and enhancing all of the Marketing programs and initiatives for the US market. These included, but were not limited to:

Elite Dealer Program - Project Manger
- Managed team of five members across US and Israel organized for marketing needs, development, and maintenance interaction with the site on a day-to-day basis
- Developed scope of work, project requirements, timelines and dependencies, and task assignments necessary to meet deadlines for development and launch
- Integrated the online systems with the existing business model for uninterrupted use of corporate ERP system
- Created system of “Rewards Points” that would protect acceptable margins while presenting attractive incentives for repeat business
- Developed ongoing set of responsibilities both from organization and development to processing orders and maintenance of the site
- Created Mobile Version of entire system for sales team to use in presentations as well as for customer use in field
Responsible for all company tradeshows, national events, and national marketing and advertising campaigns
Oversee project management of new e-commerce systems, systems automation, project development, and program changes in the marketing and sales departments
Responsible for approximate annual budget of $2M allocated for rebates, programs, sales incentives, etc.

I loved my time at Maytronics, and they remain a client of mine to this day. Many of the people who work there were recruited there by me and I enjoy getting to see them often during my meetings at Maytronics
This position gave me the opportunity to combine my passion for online efficiency and automation as well as Marketing. This combination left me happily working many additional hours to complete the challenges as I was fully immersed in the culture of the company and confident in our direction.

SED International (10/11 - 01/14)

I was originally hired as the Director of E-Commerce at SED International. In this role, I reported to the VP of Marketing and had the following core responsibilities:

Oversee team of four developers that proved content for the EDI channel worth $15M+ in monthly revenue
Oversee all website sales which exceeded $500,000 in monthly revenue
Create and implement a Search Engine for our website which combined ~75,000 SKUs and inventory from multiple distribution locations

After some time at SED, I was moved to the Operations department to report to the Chief Operating Officer. I was tasked with going into virtually any department and identifying inefficient processes and then providing recommended changes. Once those changes were approved by the COO, I was to implement them to streamline that process and provide empirical data to justify the savings generated by the changes. Some of these cross-departmental procedural changes included:

New Account Setup Process
Credit Card Authorization Process (to meet PCI Compliance standards)
Drop-Shipments of purchased goods
RMA Requests and Returns

2x Employee of the Quarter (Q4Y12 and Q4Y13) for exemplifying excellence in the company's core values:
- High Achievers Support Champion (April - June 2013); provided outstanding oversight in system automation and project management for company procedural changes and cost savings
- ADEPT Award Winner (April - June 2012); substantial increase in company profit by implementing new strategies to grow online revenue and increase customer breadth
Within six months from hire, I produced a 139% increase in online revenue and 207% increase in number of online orders by implementing online freight incentives, rebates, and correcting issues within the site as identified by customers and other employees
- These incentives and changes directly resulted in the most profitable month in company website history

I was recruited to leave SED International and go to Maytronics US, Inc. As a side note, SED International had undergone multiple CEO changes and a hostile takeover of the company. Mass-layoffs were implemented and the company was folding quickly. This resulted in many talented people being available for work, many of whom I recruited to go with me to Maytronics (and whom are still employed there).

Integrated Power Solutions (06/10 - 10/11)

This was my first experience with a very small company (8 employees). I learned that I like the aspect of my decisions and actions have a direct and immediate impact on the organization.
During this time, my web-development skills had also improved and I was able to work with the Chief Operating Officer on streamlining internal processes through automation utilizing software solutions.

Briggs Equipment (10/09 - 06/10)

I was originally hired to oversee and promote the BE Fleet software platform that was developed internally at Briggs. After a short time, that software transitioned to an "add-on" product that was provided at no charge to customers and I was moved to an outside sales position for their heavy equipment.

As an Account Manger, I was responsible for sales, rentals, and preventative maintenance contracts for accounts on the east side of Atlanta. I inherited some accounts and was given a focus of developing new accounts by transitioning them away from our competitors

Because of my presentation abilities, I was tasked with accompanying other Account Managers during their meetings where they would be presenting to a board of people. This resulted in increased sales for their territory and increased market-share for the company
Assisted in the development and core functionality enhancements for the BE Fleet software which was used nation-wide

Kappa Sigma Endowment Fund (03/07 - 10/09)

For my first years out of college, I was employed as an Area Development Manager actively soliciting donations from donors which in turn went toward college scholarships. Originally I was responsible for the southeastern states, but that eventually transitioned into me traveling the entire country in this role. I reported to the Executive Director, and helped in training new ADM's as well as creating many of the resources used by organization.

During my visits I would present to audiences ranging in size from 50 - 1,500 people, identify and develop relationships with key donors, and oversee the enrollment of donors in the programs that were offered.

Relationships are absolutely vital to success
Non-Profit Fundraising is extremely difficult, as you are basically a salesman without a true product or service to sell
Non stop travel quickly wore me down
- I purchased a house in December of 2007, and it was May of 2008 before I had spent three consecutive nights in it
I thrived at (and enjoyed) public speaking to crowds of all sizes